The Ainsley Life got a facelift! Welcome to the newly redesigned site. I redesigned my logo and gave the overall site a subtle mini-update.
I love reading books and teaching myself new things. After reading the book Logo Design Love by David Airey, I realized that my site needed a gentle refresher.
I want to give you a peek inside my brain, why I decided to change the logo, and what this redesign process looked like.
The old logo, although it was pretty, was static and lacked movement. It also didn’t say much about my brand. The black font color was very harsh against the lively floral colors. The text was squished into the right corner of the logo, for no logical reason. To create my old logo, I bought a stock photo of water color flowers and wrote text on top of it. Voilà. Insta-logo! At the time, that was the extent of my graphic design skill, and that’s okay. But since then, my Illustrator and Photoshop skills have improved, so it was time to update the logo for relevancy.
The new logo is a brilliant azure blue blended with seafoam, turquoise, and a hint of green. It evokes the color of the sky, the ocean, and spring grass. The leafy branch points directly at the word “life,” which is what this blog is all about: Living your best life! This logo is also substantially smaller than the old logo when viewed on a desktop, which allows you, the reader, to scroll more quickly to the blog content.
Through a lot of hard work! This process taught me a lot about design. A lot of research goes into a rebranding process. Graphic design is fun, but it is just as labor-intensive as any other industry.
First off, during any rebranding process, you have to do your research.
You have to decide what the elements of your brand are, and how you will incorporate that in your logo. If you’re an organic food store, like Whole Foods, you’ll want to use earthy colors like greens and browns. If you’re selling toys to children, like Toys “R” Us, you’ll want to use a whimsical font with playful colors.
All strong logos have one single feature that helps them stand out. Apple has the bite. Mercedes has the three-pointed star…Leave your client with just one thing to remember about the mark you’ve created. One thing. Not two, three, or four. Just one. –David Airey
Whole Foods has the leaf over the first “O” symbolizing a freshly picked fruit straight from the tree. This “O” is also significant since the company specializes in selling Organic goods.
Toys “R” Us has an oversized, backwards R. You can imagine a kid who’s just learning the alphabet writing the “R” the wrong way and doodling a star inside during a particularly dull 1st grade English class.
Secondly, a tagline is important if it’s not immediately evident what your business is about. Whole Foods has “Market” as their tagline. Toys “R” Us is pretty self-explanatory, so there is no tagline. As for my blog, “The Ainsley Life” brand doesn’t (yet) speak for itself, hence the tagline “A Lifestyle Blog.”
Finally, choosing a relevant color scheme that is classic and has longevity is equally important. Trends come and go. It’s important to choose a color that is relevant to your mark, instead of using the latest, trendy color of the year released by the Pantone Institute.
I highly recommend the Logo Design Love book for more in-depth information on developing a logo. I also found the Skillshare class Watercolor Branding with Teela Cunningham to be extremely helpful.
It’s so simple to read about how to create a logo, but it’s not so simple once you try to put these steps into action. Regardless, I enjoyed every minute of the process, and look forward for more opportunities to design logos!
I hope you like the new look and feel of The Ainsley Life. Although the website may look different, you can still rely on receiving great, new content delivered to your inbox every month!